By Devin Swift
The plastic surgery industry is always changing. New procedures are developed, old procedures fall out of favor, and celebrities push trends in new directions.
There was a general increase in requests for plastic surgery in 2013 and a study formulated by the American Academy of Facial Plastic and Reconstructive Surgery suggest the surge in requests continued in 2014. One primary reason for the increase in plastic surgery requests is the advent of the “selfie”, which has people thinking more about their appearance than ever before. It’s extremely likely the increase in plastic surgery requests seen over the past two years will continue into 2015 and beyond, largely attributed to “selfie” culture.
Another form of media influencing plastic surgery statistics is video clips, which according to Cisco will account for 80 percent of all consumer Internet traffic by 2018. Video impacts plastic surgery requests in that videos cannot be retouched or altered as easily as images. According to the American Academy of Facial Plastic and Reconstructive Surgery, this is leading consumers to seek neuromodulator injections to improve their appearance in videos. The statistics reflected an increase in neuromodulator injections in 2014 and all signs point to a further increase in 2015.
Of all plastic surgery procedures performed in 2014, roughly 80 percent of them were minimally invasive, almost half of which were Botox injections. Additionally, the survey shows that 71 percent of surgeons saw an increase in combined non-surgical treatments. Procedures potentially included in a combined non-surgical procedure include Botox, facial fillers, laser treatments and light-based devices.
Reconstructive surgery saw a surprising increase in 2014, with 87 percent of plastic surgeons surveyed reporting an increase in reconstructive work related to skin cancer. In 2014, surgeons most often performed reconstructive surgery on the nose (68 percent), followed by the cheeks, ears and forehead.
Will the trends that developed in 2014 continue into 2015? With an improving economy and an ever-increasing public interest in improving one’s appearance, the interest in all forms of cosmetic surgery is likely to increase.
If you’re considering any form of cosmetic surgery in Beverly Hills, schedule a consultation with the Beverly Hills Institute of Aesthetic and Reconstructive Surgery. Dr. Mayer and Dr. Fleming are pioneers in plastic surgery in Beverly Hills and around the world. Feel free to ask them about the current trends in plastic surgery and if they’re worth investing in.